Marketing Specialist & Marketing Led Website builder

Personal summary

I am a senior marketing strategist with 12+ years’ experience helping small businesses build structured, revenue-generating marketing strategies. I specialise in turning fragmented marketing into clear strategy. My expertise spans marketing strategy, positioning, content strategy, SEO, conversion optimisation, and marketing psychology. Alongside strategic leadership, I design and build marketing-led Squarespace websites that are structured to increase dwell time, improve search visibility, and drive conversions. Unlike traditional web designers, I combine user experience, behavioural psychology, and SEO foundations to create websites that function as high-performing marketing assets. My work includes: • Marketing strategy and go-to-market planning • Brand positioning and messaging • SEO and AI-search optimisation • Conversion-focused website copywriting • Website builds and optimisation • 6-month content and authority roadmaps I work closely with founders and SMEs who need clarity, structure, and execution, without hiring a full in-house team. If you’re looking for strategic thinking combined with hands-on delivery, I can help you build a marketing engine that supports long-term growth.

Skills

Marketing12 SEO / SEM12 Brand management12 Brand design12 website design12 Content marketing12