Amelia

Personal summary

I am a creative and social strategist specialising in the development and delivery of cross-platform brand and commercial campaigns for global luxury, travel, fashion, and lifestyle brands. I have led the planning and execution of integrated campaigns across digital, social, video, and experiential touch points, working closely with sales, editorial, creative teams, and external partners to build bespoke media solutions aligned to clear client KPIs. My work has supported campaigns launched in partnership with brands including Qatar Tourism, Spanish Tourism, Belmond Hotels, Audemars Piguet, and other premium advertisers. My approach focuses on translating brand objectives into cohesive, multi-channel strategies that balance strong creative with performance. I use audience insights, platform data, and campaign reporting to inform media recommendations, optimise live campaigns, and strengthen future proposals. I have extensive experience managing end-to-end campaign delivery, coordinating multiple stakeholders, timelines, and deliverables to ensure smooth execution and high-quality outcomes. Alongside campaign delivery, I have contributed to the development of new go-to-market media offerings, identifying emerging formats and channels to better engage target audiences and drive brand impact. Through Veia, I now bring this experience directly to brands, offering strategic thinking, creative direction, and social-first execution designed to perform in today’s content-driven landscape.

Skills

Campaign Management5 Paid Media Strategy5 Paid Media5 Digital Marketing5 Social media marketing5 Video production4 Image editing5