Messaging and Positioning Specialist | Creative & Professional Writing Expert

Personal summary

Dynamic strategic marketing and business development professional with over 9 years of experience in successfully developing and executing B2B go-to-market strategies. With a particular passion for writing/messaging/brand identity and developing value propositions, I cover the full range of the marketing function - from strategic planning, hands on written/graphic and media content creation, effective implementation of core value propositions across integrated Omni/channel campaigns. I also have extensive experience with performance analytics (to optimise initiatives and adapt/pivot strategically based on market research), and working with third party vendors and industry publications as well as hands on and project management experience with developing event strategies/negotiation/execution to maximise ROI. Resourceful and detail-oriented; I have a proven track record of working in fast-paced performance driven environments. My experience in working in start-ups, scale ups, and large corporations has provided me with a unique opportunities to roll up my sleeves and take a hands on approach to develop marketing functions with limited resources, scaling to build and manage effective teams, as well as leveraging cross-functional collaboration (internally and externally) within larger organisations - with a consistent passion and objective for driving results aligned with organisational goals.

Skills

SEO / SEM9 Content marketing8 Copywriter8 Copy editing8 Social media marketing15 Campaign Development9 Messaging frameworks7 Value propositions7