Social Media Specialist

Hourly rate: members only

Availability: members only

Willingness to travel: Nearby (100 km)

Professional status: Freelancer

Last updated: 8 Nov 2025

Total work experience:

Language skills: English,

Personal summary

Most brands are still treating social media like a posting function, not a growth lever. But audiences can feel the difference between content that’s just scheduled… and content that builds real connection, loyalty and momentum. That’s where I focus my work. I help consumer brands - especially in beauty, wellness, fitness and lifestyle - build social strategies that drive relevance, community and revenue. I’ve led social across VC-backed startups and fast-scaling brands, working hands-on across organic strategy, UGC and influencer programmes, community building, campaign direction and leadership-level reporting. I love taking messy or underperforming social channels and turning them into a clear, confident and commercially impactful ecosystem. I sit comfortably between creativity and strategy, just as happy directing content on set as I am inside a leadership meeting shaping positioning, forecasting performance or translating insights into action. I move fast, stay culturally aware, and pride myself on building systems that allow brands to scale without losing authenticity or agility. If you’re growing a brand and want social to do more than just “show up”, I’d love to connect or hear what you’re working on.

Skills