Senior Marketing Manager

Personal summary

I’m Daniel, a Senior Brand & Marketing Manager with 10+ years of experience helping global brands grow their digital footprint through data-driven strategy, CRM optimisation, and multi-channel campaigns. A self-confessed data nerd, I specialise in turning insights into measurable results — from re-engaging dormant customers with tailored automation, to delivering double-digit improvements in campaign performance. Over the years, I’ve led marketing and brand initiatives across industries including automotive, insurance, telecommunications, and financial services. My expertise spans: • CRM & Automation (Hubspot, Salesforce, Mailchimp) – driving smarter lead nurturing and retention. • Performance Marketing & Analytics (Google Analytics, Meta Suite) – using data to refine strategies and optimise ROI. • Brand & Campaign Management – delivering integrated B2B and B2C campaigns across digital and traditional channels. • Affiliate & Partnership Marketing – managing affiliates, partnerships, and trade marketing strategies to align with commercial goals.

Skills

CRM (Customer Relationship Management)10 Social media marketing10 Email Marketing10