Market Research Specialist

Hourly rate: members only

Availability: members only

Willingness to travel: On request

Professional status: Freelancer

Last updated: 3 Apr 2025

Total work experience:

Language skills: English,

Personal summary

With 10+ years in research and insights across a wide range of industries and academia. Most notably Fintech, payments and banking merchant research. I have built a proven track record of driving strategic, customer-centric initiatives. I’ve worked both agency-side and client-side, managing complex end-to-end research projects and leading teams to turn data into meaningful, actionable insights. Key Areas of Expertise: Research Leadership: Led cross functional teams in designing and executing large scale qualitative and quantitative research projects, from concept to delivery. Specialising in B2B and B2C behavioral research, customer segmentation, UX research, and customer journey mapping. Team Coaching & Development: Managed and mentored CX/UX managers, analysts, and teams, empowering them to grow professionally and deliver impactful customer experience solutions. Focused on building team capabilities and fostering a culture of continuous learning. CX Strategy & Execution: Worked closely with Product, Sales, Marketing, Strategy, and Customer Operations teams to align research with business objectives and drive customer-first strategies. Insight Enablement & Action: Transformed organisations from assumption based decision making to insight driven, data backed strategies. Delivered high impact insights that informed key business decisions and shaped product, service, and marketing strategies. Data Visualisation & Reporting: Expert in creating compelling, digestible visual reports and dashboards that make complex data actionable. Skilled in Power BI, Canva, and other visualisation tools to deliver clear insights. Research Tools & Methodologies: Experienced in using Confluence, Figma, Qualtrics, Agile, Jira, and other tools to streamline research processes, manage workflows, and deliver high-quality results.

Skills