Account Director & Strategy Consultant | Delivering Smart Marketing Solutions for B2B & B2C Success

Personal summary

I’m a Marketing Strategist working with SMEs and B2B/B2C brands that want to grow in a more focused, sustainable and commercially grounded way. With 20 years’ experience across both agency and in‑house roles, I understand the realities on both sides - the big strategic plans that look great on paper, and the day‑to‑day challenge of actually delivering results with limited time, budget and resources. I work as an extension of internal teams rather than a hands‑off consultant. That often means helping shape positioning and campaign direction, and then staying involved to deliver the work and keep momentum moving. My work typically covers: - Brand positioning & messaging - Marketing strategy & campaign planning - Content & digital marketing - CRM & email marketing - Website user journeys & UX analysis - Performance tracking & reporting - Marketing leadership & support I’m especially interested in projects where marketing needs to be practical, consistent and tied directly to commercial goals - not just activity for the sake of activity.

Skills

Strategic marketing12 Online marketing15 Social media marketing12 Media planning12 Event Marketing / Event management15 Affiliate marketing15 Content marketing12 Project reporting10 Design5 SEO / SEM5