Fractional CMO

Personal summary

I specialise in helping business owners, managing directors and marketing leaders unlock growth through clear strategy, data insights and financial validation. With over 20 years of experience in B2B and B2C marketing across the UK and Europe, I bring deep expertise in strategic marketing, digital transformation and lead generation. I work closely with clients to define strategies that align with their business goals, validate market opportunities and ensure that tactical activity delivers measurable, sustainable results. My approach combines rigorous analysis of market dynamics, customer needs and internal capability, enabling leaders to make confident, informed decisions. Throughout my career, I’ve successfully led in-house teams, managed cross-regional campaigns and guided businesses through change. I thrive on supporting companies to cut through complexity, achieve clarity and drive growth with purpose. If you’re looking for strategic support to refine your marketing, strengthen your positioning and achieve ambitious growth, let’s connect. Together, we can unlock your business’s full potential.

Skills

Business strategy10 Marketing Strategy20 Revenue Growth10 Lead Generation15 Marketing entry strategies10 Market Positioning15 Marketing communications20 Market research / -analysis Market research / -analysis20 Marketing Plan20 Sales and Marketing Alignment15